Lily
Lincoln, England
20 July 2007

I have been meaning — wanting… desiring — to write a blog entry and to start working on my podcasting idea, but I am constantly derailed by children and a messy house.  I’m always playing catch-up in my own life, but never actually catching-up.

What have I been desiring to blog about, you ask?  Why, the evanescent quality of coffee, of course!  Matt really likes Donna’s coffee when we visit Conroe, and I have tried to recreate that coffee here at home, always coming close but never quite succeeding.  And I figured out why the other day.  It’s because we are away from home, relaxing at a lakehouse, and someone is making Matt coffee.  So there is a mood — an ambience — brewed into the coffee which I cannot recreate at home.

Coffee commercials try to sell this ambience.  The actors are always in the mountains or in front of a cozy fire as they sip their coffee.  It doesn’t show them corralling children as they dash out the door, trying not to spill their coffee all over themselves.  So when you bring your Folgers home, it doesn’t quite feel the same as you felt when you watched the commercial.  But, of course, you can say that about most commercials.  Are they selling a product or a feeling?

Hmmm… my paragraphs are long in this entry.  We were taught in journalism to keep your paragraphs short.  I’m not quite sure why, but I assume it is for readability.  It might be due to short attention span as well.  I don’t actually know why they have that rule.

Hah!  I posted!  And the children aren’t even awake yet.  Now to just start working on the romance podcasts…